Interblock Gaming

Synaptic Advisors transforms mobile workforce operations for Sales Cloud-based field reps


Interblock’s mobile workforce still relied on paper-based practices that created data gaps and inefficiencies in their critical intel. Implementing Youreka mobile forms improved data visibility and provided the missing critical insights they needed to improve decision making processes.


7 Days

To Implement Youreka 

1st Time Fix Rates

Significantly Increased

About Interblock Gaming

Interblock® is a worldwide leading developer and supplier of luxury electronic table gaming products. Interblock’s exclusive collection of fully and semi-automated electronic gaming tables and video gaming solutions provide casinos, arcades and gambling halls with superior product performance and their guests with an unforgettable gaming experience.


The Challenge

  • Interblock's mobile workforce used Sales Cloud, but relied on paper-based retail execution and field service operations. This caused significant inefficiencies, poor competitor intel and little-to-no actionable business insights.
  • Paper-based retail and merchandising audits created gaps in data and an inability to adequately prepare account reps for their field visits.
  • Audits were grossly and unnecessarily time consuming due to redundant data capture and data entry tasks that required field reps to enter paper-based notes into their database and into Sales Cloud.
  • Interblock lacked a means for providing field reps through installations, and for managing field maintenance and repairs.

Our Solution

Synaptic Advisors' equipped Interblock's mobile workforce with Youreka for:

  • Mobile retail execution, specifically for retail and merchandising audits.
  • Field service operations, including field maintenance and repairs.

The Outcomes

Interblock’s field reps are now able to take their Salesforce account and existing asset data offline, documenting what they see using dynamic forms. The forms support dependencies so that field reps are only prompted with questions that are contextually relevant. Further, the reps are able to answer questions using voice to text and increased the quality of their visits exponentially. This created:

  • Significant time savings, visibility and improved data accuracy.
  • Improved first-time fix rates and customer satisfaction.
  • Improved sales and decision-making due to actionable insights and business insights.

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